Senior Marketing Executive Dubai UAE

Position: Senior Marketing Executive

Date posted: 2021-06-24

Industry: other

Employment type: Full Time

Experience: 2 plus year

Qualification: Bachelor’s Degree Holder

Salary: AED 4000 to 7000

Location: Dubai, United Arab Emirates

Company: Confidential

Description:

Senior Marketing Executive – Lead Generation

Urgently looking for a full-time, creative, enthusiastic, and talented Senior Marketing Executive of Lead Generation to join one of my clients.

RESPONSIBILITIES:

• Define and execute a global, multi-channel lead generation strategy that is aligned with aggressive revenue and pipeline goals
• Oversee and manage all paid lead generation channels, campaigns, and reporting including but not limited to paid search, Google, LinkedIn, Twitter, Facebook, Instagram, Quora, Youtube, content syndication, account-based marketing, and other digital/traditional channels
• Monitor and evaluate campaign performance and maintain daily, weekly, monthly, and quarterly reporting to ensure KPIs are met
• Continually optimize campaigns, audiences, creativity, and copy to ensure cost per lead is in line with the ROI/ROAS goals
• Analyze channel performance data, identify trends and insights to achieve maximum ROI, and scale new lead generation opportunities
• Develop compelling copy, support content creation, and ensure all ad and landing page copy is aligned with brand guidelines and messaging

Education/Experience:

• Marketing degree preferred, or equivalent experience required
• 2+ years B2B, B2C marketing/advertising experience
• Expert understanding of technology platforms and tools including HubSpot/Marketo/Pardot, Salesforce, and Google Analytics preferred
• Hands-on experience launching, monitoring, and optimizing PPC campaigns
• Experience managing campaigns on popular platforms including but not limited to Google Ads (AdWords, GDN, YouTube), Facebook, Instagram, LinkedIn, and Twitter
• Experience preparing, analyzing, and reporting on data
• Strong analytical, problem solving, and strategic thinking skills
• Advanced writing and grammar skills
• Excellent communication and organizational skills
• Demonstrated experience with quickly understanding, simplifying, and communicating complex or technical concepts
• Based in Dubai
• Available immediately
• Only shortlisted candidates will be contacted