Marketing Analytics & Media Manager Dubai UAE

Position: Marketing Analytics & Media Manager

Date posted: 2021-08-30

Industry: other

Employment type: Full Time

Experience: 3 to 4 year

Qualification: Bachelor’s Degree holder

Salary: AED 10000 to 15000

Location: Dubai, United Arab Emirates

Company: Confidential


One of our clients a Multinational Company into Consumer Electronics is looking for a Marketing Analytics & Media Manager

Job Location: Dubai Media City

Key Responsibilities & Tasks:

  • Marketing Analytics
  • Leading Local Marketing Analysis
  • Local Insight Management & key conduit with Central Consumer Market Knowledge, Insight, Marketing Analytics and Media teams, for the MEATI region.
  • Super user for all Marketing data and systems (Marketing analytic and KPI dashboard / Media / PR analytics etc.)  
  • ROI analysis for all local initiatives with breakdown across touchpoints including supporting Media analytics – Media dashboard & TMM SPOC, Media Mix optimisation, ROI measurement
  • Lead any additional locally focused marketing activities (i.e. brand /product activations; local partnerships etc. which require media investments) formulate KPI’s, monitor and build post analysis of activities.
  • Adapt annual regional media strategy into locally relevant media approach and track application in campaign planning
  • Support MM/PM to develop locally relevant adaptations of regional HW, SW & Services strategic media campaign recommendations to deliver on business KPIs
  • Align media activation (audience, investment, planning, KPI’s) across all campaigns & paid channels, align with owned & earned and optimise
  • Manage regional to country communication process to ensure media plan alignment and report weekly investment tracking with Mediacom
  • Main contact for Mediacom Regional Execution Hub to ensure alignment between the Regional & local SIE media campaigns (e.g. SEM, programmatic)
  • Manage local alignment with media ways of working processes, collate Route to Market feedback for territory and recommend how to increase efficiencies

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