Marketing Analytics & Media Manager Dubai UAE

Position: Marketing Analytics & Media Manager

Date posted: 2021-08-30

Industry: other

Employment type: Full Time

Experience: 3 to 4 year

Qualification: Bachelor’s Degree holder

Salary: AED 10000 to 15000

Location: Dubai, United Arab Emirates

Company: Confidential

Description:

One of our clients a Multinational Company into Consumer Electronics is looking for a Marketing Analytics & Media Manager

Job Location: Dubai Media City

Key Responsibilities & Tasks:

• Marketing Analytics
• Leading Local Marketing Analysis
• Local Insight Management & key conduit with Central Consumer Market Knowledge, Insight, Marketing Analytics and Media teams, for the MEATI region.
• Super user for all Marketing data and systems (Marketing analytic and KPI dashboard / Media / PR analytics etc.)  
• ROI analysis for all local initiatives with breakdown across touchpoints including supporting Media analytics – Media dashboard & TMM SPOC, Media Mix optimisation, ROI measurement
• Lead any additional locally focused marketing activities (i.e. brand /product activations; local partnerships etc. which require media investments) formulate KPI’s, monitor and build post analysis of activities.
• Adapt annual regional media strategy into locally relevant media approach and track application in campaign planning
• Support MM/PM to develop locally relevant adaptations of regional HW, SW & Services strategic media campaign recommendations to deliver on business KPIs
• Align media activation (audience, investment, planning, KPI’s) across all campaigns & paid channels, align with owned & earned and optimise
• Manage regional to country communication process to ensure media plan alignment and report weekly investment tracking with Mediacom
• Main contact for Mediacom Regional Execution Hub to ensure alignment between the Regional & local SIE media campaigns (e.g. SEM, programmatic)
• Manage local alignment with media ways of working processes, collate Route to Market feedback for territory and recommend how to increase efficiencies