Trade Marketing Executive Dubai UAE

Position: Trade Marketing Executive

Date posted: 2019-05-21

Industry: Beauty Cosmetic

Employment type: Full Time

Experience: 2+ years

Qualification: Bachelor / Masters Degree

Salary: 8000 to 12000 AED

Location: Dubai, United Arab Emirates

Company: L’Oreal Middle East FZE


With market, shopper and consumer knowledge translate the brand ambitions and ATL plans into on-ground activity calendars – when the big moments are, suggested level of support by retailer

Lead the continual review of promo strategy by channel by retailer, with inputs from other functions, in order to shape the promo plan accordingly

Ensure the smooth and timely production of all POSM for UAE & ROG finding efficiencies in spend whilst upgrading our on-ground presence

Manage activity plan on-ground implementation ensuring excellence in execution (POSM, promo mechanics, planograms)

Ensure POSM budget spend is as per the alignement with finance with no overspend, Design differentiated plans by retailer covering activities, exclusivities, digital support…

Evaluate Activations ROIs and Share learnings, Best Practices & Competion Activities, manage trade marketing communication with commercial & distributor teams

Understands and integrates market & category’s specificities of Beauty

Experienced in defining csutomized strategies by retailer and translating them into actionable plans

Used to being the communication interface with different stakeholders (commercial, procurement, distributors, marketing)

Able to drive strategies from data analysis (sell-out, promo, ROI etc.)

Understands customer path & shopper experience, ensures POSM designs are shopper centric and cost efficient

Builds customized activity calendars and ensures excellence in execution

Acts as business driver, works well in cross-functional teams

Written & spoken language: English-Arabic





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