Social Media Marketing Executive Dubai UAE

Position: Social Media Marketing Executive

Date posted: 2023-08-13

Industry: Other

Employment type: Full Time

Experience: 2 to 3 years

Qualification: Bachelor’s Degree is required

Salary: AED 5500

Location: Dubai, United Arab Emirates

Company: Confidential

Description:

Position: Social Media Marketing Executive

Location: Dubai, UAE

Experience: 2-3 years in similar role, experience working with BOT will be an added advantage

Salary : Upto AED 5500 + Food (Lunch) + Other benefits as per UAE labour laws

Key Responsibilities:

Social Media Strategy:

• Develop and execute aligned social media strategies, targeting specific business objectives.
• Identify and engage target audiences with captivating content, maintaining a cohesive brand voice.
• Collaborate across teams to seamlessly integrate social media into broader marketing efforts.

Bot Management:

• Leverage bot technology to create and oversee automated social media campaigns.
• Establish interactive chatbots and tools for user engagement and queries.
• Continuously monitor bot performance, refine tactics, and ensure adherence to guidelines.

Content Creation:

• Generate high-quality content – text, visuals, videos – tailored for diverse social platforms.
• Work alongside design and content teams to craft visually compelling materials.

Community Engagement:

• Cultivate and nurture online communities, promptly addressing comments, messages, and mentions.
• Facilitate meaningful conversations to boost user engagement and brand affinity.

Performance Analysis:

• Analyze social media metrics and bot effectiveness to gauge campaign impact.
• Provide routine reports, insights, and recommendations to optimize strategies and meet KPIs.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field. Master’s degree is a plus.
• 2-3 years of experience in social media marketing, with a focus on bot management.
• Demonstrated expertise in creating and managing social media content across platforms.
• Proven track record of utilizing and managing bots for marketing campaigns.
• Strong understanding of bot technology, automation tools, and AI-driven interactions.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Creative thinker with the ability to develop engaging and innovative content.
• Proficiency in social media analytics and reporting tools.
• Up-to-date knowledge of industry trends and best practices in social media marketing.