Position: Product Manager
Date posted: 2019-05-20
Employment type: Full Time
Experience: 3 to 4 year brand management, digital
Qualification: Master degree required
Salary: 15000 to 25000 AED
Location: Dubai, United Arab Emirates
Company: L’Oreal Middle East FZE
Collect and analyze consumer and market insights and competition strategies to make recommendations to management
Implement new launches, maintain growth in pillar products and animate core catalogue – Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
Adapt communication material (imagery, digital, point of sale)
Mobilize and work with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines – Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
Manage PPP budget and ensure sales forecast accuracy
Effectively prepare clear messages for senior management.
Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)
Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan.
Market & consumer insight
Identifies market drivers
Translates trends and consumer knowledge into meaningful insights
Thinks brand strategy
Imagines disruptive products & services
Develops integrated campaigns that work
Integrates retail & shopper expertise