Marketing and PR Manager Dubai UAE

Position: Marketing and PR Manager

Date posted: 2023-02-17

Industry: other

Employment type: Full Time

Experience: 5 year

Qualification: Bachelor’s Degree holder

Salary: AED 10000 to 20000

Location: Dubai, United Arab Emirates

Company: Confidential

Description:

Hiring Marketing and PR Manager (Arabic Speaking)

The PR and Marketing Manager is responsible for all activities relating to brand recognition, publicity and marketing strategies. All activities are to be aligned with Brand’s vision and development in order to generate customers and therefore, increase sales. The successful candidate will have strong marketing understanding, up-to date knowledge of social media and a passion for the fashion industry.

Duties:

• Connect with: Media-fashion crowd-VIP’s
• Profile write up and edit in both Arabic & English
• Revamp / maintain social media platforms i.e. IG – FB – website – Snap chat, Create / maintain YouTube Channel
• Create collaboration opportunities between the brand & select a new blogger /social influencer with a prominent stature
• Link with media: Choose a topic like a new collection launch: Send out profile and press releases to all Arabic and English fashion publications to secure coverage and interview opportunities
• Work on building up the brand’s image through creating collaboration opportunities with: Stylists – Fashion editors – Ladies Groups – some high end retail outlets
• Shoot out a greeting letter introducing the brand with its specific contacts and social media links: o The brand’s VIP’s list (clients) o Media list magazines & TV’s (editors / stylists) o Fashion & Life style bloggers list of Dubai Fashion crowd list of Ladies social circles of Art circle
• Partnership with selected high profile brands – florists, event organizers, make-up artists, Art galleries
• Position the brand as targeting modern sophisticated women through specific PR Marketing mediums HUMAN RESOURCE DEPARTMENT
• Link with related prominent exhibitions, trade shows, big local events & occasions, festive seasons happening in U.A.E
• Provide media with different story angles to suit the profile of the publication
• Media awareness & brand profiling in both English and Arabic
• Highlight the strong points, capabilities and the high caliber existing at the brand being a luxury brand
• Maintain a successful relationship between the brand and the Media – Arabic & English
• Focus on the high quality, uniqueness, exclusivity, prominence, professionalism and neoteric of the brand.
• Generate loyal followers
• Position the brand effectively to establish it as the “Glamorous Luxurious Bridal” brand in the UAE & GCC.

Attributes:

• Can work both independently and in a team
• Pro-active and enthusiastic
• Career driven
• Creative flare Requirements:
• Strong social media understanding
• 5 years + experience in Marketing and PR
• UAE experience
• Bridal or Fashion industry knowledge
• Fluent in English and Arabic