[Hiring] Media Buyer / Meta Ads Specialist Abu Dhabi UAE

Position: Media Buyer / Meta Ads Specialist

Date Posted: 3 October 2026

Industry: Digital Marketing & Advertising

Employment Type: Full-Time or Part-Time

Experience: Proven hands-on experience with Meta Ads Manager | UAE campaign experience preferred | Agency experience is an advantage

Qualification: Bachelor’s Degree/Diploma in Marketing, Digital Marketing, Business, or a related field (Estimated)

Salary: AED 6,000 – AED 10,000 per month (Estimated)

Location: Abu Dhabi, United Arab Emirates

Company: Soft Line Agency

Description:

Soft Line Agency is seeking an experienced Media Buyer / Meta Ads Specialist to join its team in Abu Dhabi. This opportunity is available on either a full-time or part-time basis and is ideal for professionals with a strong background in managing and optimizing paid advertising campaigns across Meta platforms.

The successful candidate will be responsible for planning, launching, and improving Facebook and Instagram advertising campaigns while maximizing campaign performance and return on investment. Applicants with proven results, hands-on experience with Meta Ads Manager, and a performance-driven approach are encouraged to apply.

Key Responsibilities:

• Plan, launch, and optimize Facebook and Instagram advertising campaigns.

• Manage lead generation, conversion, retargeting, and brand awareness campaigns.

• Monitor and optimize campaign budgets to improve CPL, CPA, CTR, and ROAS.

• Build, test, and refine audiences, creatives, and campaign strategies.

• Track campaign performance and prepare clear reports with actionable recommendations.

• Collaborate closely with the creative team to develop high-performing advertisements.

Requirements:

• Proven hands-on experience with Meta Ads Manager.

• Strong knowledge of audience targeting, retargeting, A/B testing, and campaign optimization.

• Experience managing UAE advertising campaigns is preferred.

• Agency experience is an advantage.

• Must provide examples of previous campaigns and measurable results.

• Performance-focused approach to paid advertising.

• Strong knowledge of:

• Meta Ads Manager and campaign management.

• Audience targeting, retargeting, and A/B testing.

• Campaign analytics, performance optimization, and digital marketing metrics.

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