[Hiring] Digital Marketing Specialist REMOTE USA

Position: Digital Marketing Specialist

Date Posted: December 28, 2025

Industry: Software / SaaS / Digital Marketing

Employment Type: Full Time

Experience: 2–4 years B2B software digital marketing experience

Qualification: Estimated Qualification: Bachelor Degree holder in Marketing, Communications, or related field

Salary: $85,000 – $105,000

Location: United States, REMOTE

Company: OPEXUS + Casepoint

Description:
OPEXUS, a leader in government process management software, recently merged with Casepoint, a top provider of data discovery technology for litigation, investigations, and compliance. This strategic combination, backed by Thoma Bravo, merges OPEXUS’s expertise in public sector solutions with Casepoint’s advanced data discovery capabilities, creating a robust platform to support government agencies and regulated industries.

Recognized as an excellent workplace by The Washington Post, OPEXUS + Casepoint values collaboration, innovation, and inclusivity. Employees benefit from a hybrid work model and a prime downtown Washington, D.C. location, supporting professional growth and work-life balance.

We are seeking a motivated Senior Digital Marketing Specialist to join our marketing team. In this role, you will plan, execute, and optimize digital campaigns across multiple channels—paid and organic media, SEO/SEM, social media, and web—to drive brand awareness, generate high-quality leads, and support pipeline growth for our SaaS solutions. You will work closely with demand generation and campaign teams to ensure campaigns meet performance goals, while continually analyzing and optimizing results.

Responsibilities:

• Execute and optimize SEO, SEM, paid media (Google, Bing, LinkedIn), and organic campaigns to enhance brand visibility and lead generation
• Manage daily performance of paid campaigns, including budget allocation and bid strategies for maximum ROI
• Monitor, analyze, and report on campaign performance to identify areas for improvement and efficiency
• Collaborate with campaign managers, content creators, and web teams for cohesive, multi-channel initiatives
• Support website optimization, including landing page testing, user experience improvements, and conversion rate optimization
• Stay updated on digital marketing tools, trends, and best practices to maintain a competitive edge
• Assist with implementing new digital marketing technologies, including analytics, ad platforms, and automation systems

Qualifications:

• 2–4 years of successful B2B software digital marketing experience, preferably in high-growth SaaS
• Ability to translate marketing strategies into actionable digital campaigns with measurable results
• Strong knowledge of SEO, SEM, social media, paid and owned media
• Hands-on experience with Google Ads, Bing Ads, and LinkedIn Campaign Manager
• Proven ability to analyze metrics and optimize campaigns based on data-driven insights
• Experience managing budgets and tracking ROI across digital channels
• Familiarity with marketing automation, analytics, and CRM systems such as HubSpot, Marketo, Salesforce, Google Analytics
• Initiative and curiosity to test, learn, and innovate in a fast-paced environment
• Bonus: Familiarity with ABM/digital engagement tools like 6Sense, Influ2, and Qualified

Benefits:

• Competitive salary: $85,000 – $105,000 per year
• Flexible remote work from multiple states
• Health, dental, and vision insurance
• Generous PTO and holiday leave
• Professional development and ongoing training
• Inclusive, collaborative, and innovative work environment
• Hybrid work model with a prime downtown Washington, D.C. location

Equal Opportunity:
OPEXUS + Casepoint is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Disclaimer: The job details above are structured for clarity and based on publicly available content from recruiters/Company pages. All rights remain with the original source; names may be withheld for confidentiality. We are not involved in the hiring process.