Digital Media Specialist Dubai UAE
Position: Digital Media Specialist
Date posted: 2021-09-04
Industry: Digital agency
Employment type: Full Time
Experience: 1 to 2 year
Qualification: Bachelor’s degree or equivalent experience
Salary: AED 5000 to 10000
Location: Dubai, United Arab Emirates
Company: Confidential
Description:
Digital Media Specialist (Arabic Speaker) needed for a leading agency in Dubai, UAE.
Overview:
The Digital Media Specialist will execute paid media campaigns using different digital media channels including but not limited to social, search, video, mobile, display, etc. Our ideal candidate should be thorough with all the operational processes when it comes to setting-up digital media campaigns with minimal support from the senior staff.
Primary duties include:
- Digital media campaign set-up, execution & optimization using major display, search, and social networks to drive campaign objectives for the client.
- This includes all biddable platforms like Google Ads, FB Ads, Twitter, Snapchat, TikTok, LinkedIn, Teads, Taboola, Bing, etc.
- Owning all steps of the ad operations process all the way to reporting:
- Text ad creation, split testing, and optimization across all the platforms
- Landing page optimization
- Performance reporting
- Source level CPA optimizations to hit product LTV and ROI targets
- Insights & Learnings
Candidate Overview
- The successful candidate will be an inspiring and confident digital media expert with at least:
- 1-2 years experience running performance & branding campaigns on a variety of mediums – Social media (FB/ IG, Twitter, Tiktok, Snapchat, LinkedIn) , Google (Search + Display+ Video + App), Programmatic (DV 360, The Trade Desk, etc.), Affiliate Networks, etc.
- Experience in analyzing performance metrics CTR, conversion rates, bounce rates, and other common web KPI’s
- Fair knowledge on Web & Mobile analytical tools like Google Analytics, Adobe, App Annie etc. and applying the learnings from these platforms on ad campaigns
- Proficient with Excel & PowerPoint
- Excellent interpretive skills, allowing the candidate to understand and make recommendations to amplify the business
- The successful candidate will also demonstrate the following abilities:
- Creative: Ability to generate new out of the box ideas
- Communicative: Must have strong interpersonal skills and the ability to establish, develop, and maintain strong relationships with the team member
- Adaptable: Capable of adjusting to changing priorities & a multi-tasker
- Resourceful: Great at solving unstructured problems with little to no supervision in a fast-paced, high stakes environment
- Team Player: Demonstrates a strong ability to contribute to the business along with business unit team members and managers; establish collaborative relationships with peers
- Fluent in English and Arabic
