Digital Marketing Specialist Dubai UAE
Position: Digital Marketing Specialist
Date posted: 2021-10-11
Industry: Digital Solution
Employment type: Full Time
Experience: 3 plus year
Qualification: Bachelor’s Degree Holder
Salary: AED 10000 to 20000
Location: Dubai, United Arab Emirates
Company: Faateh Group
Description:
We are looking for an experienced and result-driven Digital Marketing Specialist to join our awesome marketing team! As a Digital Marketing Specialist at our company, you will be responsible for setting up, implementing and managing the overall company’s digital marketing strategy.
Responsibilities
Drive revenue, achieve targeted ROI and maintain positive KPI trends; Determine monthly, quarterly and annual revenue forecasts and budgets.
Track and evaluate KPIs of all marketing channels (email, SEM, SEO, display, retargeting, shopping engines, affiliates, referring partners, social, etc.) by country and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend.
Manage the day-to-day search marketing activities across multiple search engines including researching, growing and optimizing keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc.
Plan email-marketing calendar and executions in close cooperation with Brand Marketing. Manage the execution of these campaigns. —-Measure results and ROI of these campaigns. Build an email-target database and define opportunities to grow the size of the database.
Work with the Brand Marketing team to create aligned consumer communications across all channels (onsite, social, mobile, stores) and to ensure both strong commercial and consistent brand messages.
Site optimization: Define opportunities on-site (structure) and content to drive Search Engine Optimization.
Deliver clear, concise and reliable reporting on all activities to key stakeholders
Requirements
- Bachelor’s degree in Marketing, Communications, Advertising or related field (or equivalent commercial experience) with 5 years in Real estate experience, either on agency or client-side
- 3+ years of experience in performance-based marketing.
- Ability to effectively manage a 3rd party external agency.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Excellent working knowledge of web analytics tools and the ability to consolidate and analyze data from multiple sources
- Strong communication skills: written & oral and ability to quickly build strong relationships.
- Ability to work across cultures and geographies to support local digital needs.
- Ability and desire to work at both the strategic and tactical levels with strong analytical skills and data-driven thinking.
