Trade Marketing Executive Dubai UAE
Position: Trade Marketing Executive
Date posted: 2019-05-21
Industry: Beauty Cosmetic
Employment type: Full Time
Experience: 2+ years
Qualification: Bachelor / Masters Degree
Salary: 8000 to 12000 AED
Location: Dubai, United Arab Emirates
Company: L’Oreal Middle East FZE
Description:
With market, shopper and consumer knowledge translate the brand ambitions and ATL plans into on-ground activity calendars – when the big moments are, suggested level of support by retailer
Lead the continual review of promo strategy by channel by retailer, with inputs from other functions, in order to shape the promo plan accordingly
Ensure the smooth and timely production of all POSM for UAE & ROG finding efficiencies in spend whilst upgrading our on-ground presence
Manage activity plan on-ground implementation ensuring excellence in execution (POSM, promo mechanics, planograms)
Ensure POSM budget spend is as per the alignement with finance with no overspend, Design differentiated plans by retailer covering activities, exclusivities, digital support…
Evaluate Activations ROIs and Share learnings, Best Practices & Competion Activities, manage trade marketing communication with commercial & distributor teams
Understands and integrates market & category’s specificities of Beauty
Experienced in defining csutomized strategies by retailer and translating them into actionable plans
Used to being the communication interface with different stakeholders (commercial, procurement, distributors, marketing)
Able to drive strategies from data analysis (sell-out, promo, ROI etc.)
Understands customer path & shopper experience, ensures POSM designs are shopper centric and cost efficient
Builds customized activity calendars and ensures excellence in execution
Acts as business driver, works well in cross-functional teams
Written & spoken language: English-Arabic